A charismatic brand energetically communicates uniqueness and value on all levels (emotionally, rationally and visually). . . instantly building trust, confidence and emotional connection. - Ellen Looyen, Branding Specialist
Ellen Looyen, Branding Specialist
Testimonials

I think she is great! Ellen is a talented teacher doing all the right things - preview, summary, motivation and empathy.

Carol A. Benet, Ph.D.
University of California, Berkeley

Ellen Looyen is an energetic and highly personable speaker. Her presentations are always custom designed and delivered to meet the needs and requirements of her audience.

Terry Heinzmann
MeetingPlan

Ellen has a way of capturing the audience's attention with a rare combination of both charm and professional experience.

Jonni Biaggin
San Luis Obispo Visitors and Conference Bureau

Ellen is a dynamic and inspiring speaker. Her very well-attended presentations were information-packed, and everyone discovered something that directly impacted their enterprise.

Rosemary Wright
The Commonwealth Club of California

Ellen's presentation was both informative and entertaining, providing our members with a great learning environment.

Dan Goldes
San Francisco Convention and Visitors Bureau

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Charisma

1. What is Charisma?

Newsletter sign upCharisma is an intangible energy, a strongly felt presence that is one of the most powerful non-verbal forms of persuasion and influence.

Max Weber, a famous German sociologist, called it the third form of authority, after law and tradition…that people could be persuaded simply by the personality of another person.

Charisma is a unique quality that makes people feel immediately connected to you, comfortable with you and like you… even when they barely know you.

Charismatic people throughout history have possessed the ability to capture the imagination of others and inspire them to be supportive and devoted to a cause.

2. Who in public life has charisma?

President Obama is usually the first person who comes to mind; and even if people don't like him personally or politically, they still think he has charisma. In contrast to Obama, but still considered very charismatic, is Former Governor and Republican Vice Presidential Candidate, Sarah Palin. John F. Kennedy had it, Nixon didn't (which is what hurt him so badly in the first televised debates). Reagan had it, the Bushes didn't.

Charismatic people have an enormous advantage when persuading others and usually choose to become mass influencers, politicians, entertainers, motivational speakers, ministers or salespeople/promoters.

 

3. What do charismatic people know how to do that the rest of the world doesn't?

Charismatic people are just as sensitive to the emotions of the people around them as they are to their own emotions. They have expanded their center to include all types of people, rather than being self-centered.

Charismatic people

 

  • capture the imagination of others and inspire them to be devoted to a cause
  • instantly attract people, situations and opportunities to them almost magnetically
  • create more openness and receptivity to their cause
  • persuade and influence all types of people more effectively
  • win us over quickly
  • know how to instantly establish trust and build rapport

4. What is the value of having charisma?

It's a tremendous tool for attracting more of what we want in our lives-more business/clients, a new job, a relationship…a sense of deeper connection to others. Charismatic people have an enormous advantage when influencing others to see things their way.

5. Is charisma something anyone can learn or acquire?

Everyone can take their charisma up a notch, no matter what their starting point. Charismatic people don't have to be especially great looking or beautiful…their inner confidence creates an outer radiance and commanding presence that makes us perceive them as much more physically attractive than they actually are.

10 Tips for Becoming More Charismatic:

  • Smile a big, warm smile (early & often)
  • Develop a sense of humor
  • Notice the color of someone's eyes and remember names & details
  • ple Exude positive energy, confidence and empathy
  • Give sincere compliments
  • Enhance your awareness of your impact on others
  • Become someone others feel comfortable and open around
  • Make the best of what you've got and improve upon it
  • Respond more to energy and emotions than to words
  • Maintain an authentic interest in life and people