Beyond Sales
A Sales Training Program for People Who Don't Sell

By Ellen Looyen

Purpose: To develop a sales and service culture by building customer loyalty one relationship at a time. We accomplish this by shifting the old paradigm of tactical selling to a new paradigm of relationship building that is challenging, rewarding and fun.

Program Benefits:

• Improve the quality of customer service
• Shift the conventional sales paradigm to a pro-active, relational approach
• Encourage employees to take more accountability for their individual contribution
• Move from a culture of "order-takers" to a culture of customer-centered, cross-selling "consultants"

Organizational Benefits:

• Shift to a sales and service culture to compete more successfully
• Attract and retain high quality employees
• Increase customer base and strengthen existing customer loyalty
• Enhance team spirit
• Improve bottom-line performance
• Gain employee accountability and commitment to the organization's long-term vision