Ellen Looyen founded Ellen Looyen Communications (ELC) in 1988; and for almost two decades, she has been assisting all types of individuals and organizations (from start-ups, franchises and non-profits, to Wells Fargo Corporate), differentiate and articulate the uniqueness of their "brand" in a charismatic and compelling way.

Always a pioneer, Ellen was one of the first women in sales and marketing in Corporate America. She spent most of the late 70's and 80's distinguishing herself as a sales and training leader at both IBM and Xerox, where she initially developed the innovative and charismatic branding techniques she creatively employs in all of her work today.

Ellen has a BA in Philosophy from Temple University in Philadelphia and extensive experience as a branding strategist and marketing communications expert. Her work is enthusiastically endorsed by the best-selling, Guerrilla Marketing author, Jay Conrad Levinson and she is featured in C.J. Hayden's best-selling book, "Get Clients Now", as a brochure and marketing communications expert.

Ellen has been featured in The San Francisco Business Times, The East Bay Business Times and has been quoted as a sales and marketing expert in numerous magazines and business journals; and she is currently working on a book about her unique and charismatic marketing and sales techniques.

As both a branding/marketing expert and motivating and inspiring speaker and trainer, Ellen has a unique talent for distilling the essence of people, products and services to discover what's most unique and valuable about them. She has also shown leaders, entrepreneurs and salespeople how to access "The Charismatic Zone of Influence" to empower their communications and enhance their effectiveness.

For over ten years, Ellen has been a very popular Instructor at the Renaissance Entrepreneurship Center in San Francisco; and has also been a Marketing Communications Expert with the Small Business Development Center in San Francisco.

Originally a Native New Yorker, Ellen chose to live and work in the San Francisco Bay Area over twenty years ago because of her love of nature and the outdoors. Most days, she can be found hiking one of the many gorgeous Bay Area trails with her beloved Black Lab, Lily, and other good friends.